VISUAL CONCEPT | ART DIRECTION | PRINT PRODUCTION | DIGITAL PRODUCTION
This was the first campaign where I was in charge of the overall visual concept, from initial brief to final delivery for all our platforms and channels. The focus was on highlighting our flavor of the season: honeycomb, promoting a whole new product category: tea lattes, and giving our fantastic vegan semla some time in the spotlight as well.
Production Agency: Bsmart
Production Agency: Bsmart
